So going into my blog! Business blogging? It is a truth universally acknowledged that business blogging is a crucial part of any marketing strategy. But why?
We know that blogs provide a solid platform for the promotion of products, services or expertise. But realistically, not every company knows where to start. Blog writing takes care and attention, and if the purpose for creating a blog isn’t clear, its message won’t be as effective.
Here are five reasons why you should take the time to blog and blog well:
1. Blogs increase brand awareness
It’s not enough to assume that potential customers will know where to find you. If you’re looking to increase your website traffic, SEO-optimised blog posts can help to increase your visibility on search engines. A focus on keywords, hyperlinked references and social media shares should boost your pages. And the more active pages you create, the better your chances at popping up higher on Google! You might even gain a few more followers on social media, too.
2. Blogs build your brand persona
Business blogging gives your company a voice. It’s the perfect platform to establish your brand and share more information about what you do. Every post should reflect the values of your business and your expertise, convincing customers that they should return to you.
3. Blogs encourage interaction
If you enable the comments section on your blog, you’ll be able to see how readers respond to each individual blog post. Readers may even share your posts, provide feedback on your services or suggest ideas for blogs on topics they’d like to learn more about. These comments are extremely valuable and can inform you of where and how you need to improve as a business.
4. Blogs convert traffic into leads
Blogs are best for generating leads. A good call-to-action (CTA) can help you capture valuable information about your customers, enabling you to build a strong subscriber base for your other marketing efforts. Integrating a sign-up form, promotional offer or download button into an interesting blog is the ideal way to do this. If you use analytics effectively, blogs can also help to determine the types of content and CTAs that your customers respond to best.
5. Blogs are cost effective
Don’t panic – blog writing doesn’t have to cost you shedloads of money! With successful SEO optimisation, each post will be accessible to potential customers for a long time to come, so it’s an ideal investment if you’re marketing on a budget. Why not start today?