Human Capital Singapore

Corporate brochure

Project Date – January 2015
Client – Human Capital

 

Work scope

The client was seeking to update its marketing materials and commissioned us to redesign and rewrite its existing corporate brochure. We were tasked to give the brochure a refreshed image in keeping with the brand guidelines while ensuring that the new brochure would still look good in the existing corporate folder.

The scope of work involved was to:

  • Rewrite copy to be more informative and less wordy
  • Remove superfluous information and present information in an easy-to-read, succinct manner
  • Redesign the brochure in line with existing guidelines but with a fresh modern look, retaining the brand story but refocusing attention to the offerings
  • Redesign of diagrams to simplify information