Holiday Inn

Various

Project Date – March 2010
Client – IHG

 

Scope of work

  1. Write the copy for the three sub brands for global templates as the chains rebranded.
  2. Write the proposal for buy-in for hotel owners.
  3. Write the manual to guide hotel managers through the change journey.
  4. Write the SOPs for hotel operations in a way that would be simple, direct and clear.