Your brand’s tone of voice: why it matters

Your brand’s tone of voice: why it matters

Personal brand

Why is your brand tone of voice important? People say don’t judge a book by its cover. But unfortunately, that idiom just doesn’t apply in your business. Customers will judge your ‘book’ by its cover. They will make decisions about you based on first appearances. So...
Marketing to millennials: the secrets to success

Marketing to millennials: the secrets to success

Marketing

Marketing to millennials – You might be sick and tired of hearing about how important it is to market your business to the millennial generation. But did you know that by 2018, millennials will have the biggest spending power of any generation? In Singapore...