by Ange Dove | | Personal brand
Why is your brand tone of voice important? People say don’t judge a book by its cover. But unfortunately, that idiom just doesn’t apply in your business. Customers will judge your ‘book’ by its cover. They will make decisions about you based on first appearances. So...
by Ange Dove | | Copywriter, Marketing
Ange Dove is the founder and CEO at Proof Perfect. Without her, our humble little office filled with talented writers and designers from all over the world (plus one crazy cat) wouldn’t exist. Since Ange Dove founded Proof Perfect in 2003, the company has grown from...
by Ange Dove | | Marketing
Marketing to millennials – You might be sick and tired of hearing about how important it is to market your business to the millennial generation. But did you know that by 2018, millennials will have the biggest spending power of any generation? In Singapore...
by Ange Dove | | Blogs, Content marketing, Copywriter, Email Marketing, Marketing
Using CTAs to boost conversions – the humble power of the call to action What does CTA stand for? No, not Chocolate Tastes Amazing or Channing Tatum’s Abs. CTA stands for call-to-action. It’s a force even more powerful than Channing Tatum holding a chocolate...
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