by Ange Dove | | Content marketing, Personal brand
Getting your brand voice wrong is like talking to your friends the way you would your business associates: you’ll say the right things but something will feel staged. In an age when everyone’s trying to sell, customers have become wiser. They know when a brand is...
by Ange Dove | | Content marketing, Copywriter
Content is king. We know, we know – you’ve heard it a million times before. It’s easier said than put into practice, but then practice DOES make perfect, right? Regardless of the audience and purpose you’re writing for, there are plenty of ways you can create...
by Ange Dove | | Content marketing, Editing
We get asked this a lot. We also receive queries about how long you should spend editing and proofreading your finished product. While there’s no amount of time set in stone, you should never underestimate the importance of good editing. Accuracy can turn a good...
by Ange Dove | | Content marketing, Copywriter
With design dominating so much of the online world, it’s easy for content to end up in the back seat. The truth? However incredible your website looks, it won’t share enough about your services, nor will it appear in any Google searches, without content. Accepting you...
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