So you want to create an infographic. We don’t blame you! It’s a fact that content with relevant images gets 94% more views than content without relevant images.
But why is that? Well, our brains are wired to respond to images. We absorb information much quicker through visual stimulation. Images also help us to retain information.
Let’s face it – reading a list of statistics is a boring task that sends most people to sleep, no matter how important those statistics might be.
If your brand is built on the success of your numbers, or you rely heavily on the distribution of facts and figures, you need to introduce infographics into your content creation strategy.
How do I create an infographic?
The obvious answer is to use image editing software like Photoshop, Illustrator or AfterEffects. If you don’t have access to these, or you don’t have enough design wizardry know-how to create infographics with them, we’ve trialled and tested the best free infographic design sites for you so you can create an infographic of your own for free.
Canva: With Canva, you can use pre-set templates to build your infographics. Or you can have a go at building your own design from scratch! With plenty of free elements to use, including images and icons, you can customise nearly every aspect of the infographic to suit your needs.
Venngage: Venngage offers multiple free templates that you can tweak to your specifications. You can add charts, maps and images, as well as choose from hundreds of cute icons to make your infographic as visual as possible. There’s also the option to upgrade if you’d like more choice.
Piktochart: Like Venngage, Piktochart has free templates for your use. You can also upgrade for premium infographic templates if you’re feeling fancy. There’s a library with over 4,000 icons, and you can import your data from Excel, Google or Survey Monkey to create simple maps and charts for great visual effect.
To spark some ideas for when you create your infographic, we’ve made a simple version in Canva to show you the benefits of, er… infographics.
All of the above facts are true. Don’t underestimate the power of the infographic! Want more advice on images, infographics and content creation? Download our FREE guide on how to be a content creation machine today.
And if you’re interested in hearing more about our professional content creation and design services, call us now on +65 6830 8456!