5 types of blog posts that increase traffic to your site
When you first started writing your business blog, you created a blog post or two a week. But as time wore on, more important things got in the way. You needed to focus your attention elsewhere. You struggled to know what to say. Or maybe you couldn’t see the immediate results you were looking for.
We know how hard it can be to commit yourself to writing regular blog posts. It can be particularly hard to think up new and original content creation concepts, week after week. Putting out regular content matters. But if you want to increase traffic to your site, you need to play the long game – and that means posting regular blog posts in a variety of different formats.
Don’t really know where to start? We’ve compiled a list of 5 types of blog posts that increase traffic to your website!
Most people read the news. And if you’re reaching out to customers in your specific industry, you want to be one of the first to bring breaking news to them. But don’t fret if you’re a small SME without first dibs on groundbreaking statistics or industry research. You can still summarise the stories and put forward your own opinions to establish your business as a thought leader and authority in your field.
You can use news posts to share internal company updates, too. Keep clients up to date with your latest offers, trends and business capabilities. They’ll welcome your transparency.
How-to guides, tutorials and step-by-step instructions are a common format for blog posts. And there’s a reason they’re so popular.
People often search the internet to find solution to problems. Baking the perfect chocolate cake. Learning guitar. Changing a lightbulb. And sometimes the simplest of problems get the most search hits! You can tap into this search culture by thinking up common (or not so common) problems that are relevant in your industry. Then you can create blog posts that explain, step by step, how your customer can overcome them. Not only will you lead more customers to your site, you will establish your business as a valuable knowledge source for the future.
Individuals enjoy reading real-life stories because it enables them to connect with a business on a personal level. With interviews to reveal the real-life stories behind your company’s founders or employees, potential customers will enjoy a window of insight into where your business started and its core values. You don’t have to hide behind a corporate face. Sharing personal details (within reason!) will help to make your business more relatable, approachable and memorable.
You can also interview recognised industry leaders in your chosen field to simultaneously show off your connections and present valuable advice for readers.
Depending on your business, product review blog posts may or may not be relevant to your customer base. But they can be a great way to pull in customers looking for product advice around your core services.
If you’re a cleaning business, for example, reviewing cleaning products and sharing your favourites can successfully connect you with customers that come to you for cleaning advice and tips. If you’re a makeup artist, you can post about your favourite cosmetics. It’s another great way to communicate your industry knowledge.
Created a podcast or held a webinar recently? Don’t let all that hard work go to waste. You can repurpose the content you’ve already spent time and money on by including it on your blog.
There are a number of ways you can do this. You can summarise the main points of the podcast or webinar, provide a full transcript, or offer potential customers a free download in exchange for their contact information. The latter will help you capture more leads and grow your database!
If you’re still struggling to turn these ideas into cohesive, compelling blog posts – stop stressing! We can create various types of blog posts that increase traffic to your site. Need a copywriter in Singapore? Call us today on +65 6830 8456.
Find out more