At Proof Perfect, we believe a consistent brand voice is crucial as it establishes trust and recognition among audiences, ensures uniformity across all marketing materials, and distinctly sets you apart from competitors.
Contact us now.
BRAND VOICE CREATION
Your voice matters. Document it. Keep it consistent.
Your brand voice matters, no more so than now when AI writing tools threaten to dilute messaging to a sea of sameness. Just like you document your brand visuals in your Corporate Identity Guidelines, so you should do the same with your brand voice. Why give designers a guide to lay out but not your copywriters a guide to your tone and style of voice and the key messages that need to go across all your communications? Book our Brand Voice Creation services.
Once documented, we can even train AI tools to write in that style for you!
How to Create a Brand Voice
We’ll workshop your ideas
We'll come together in a workshop and guide you through a series of questions and exercises that will slowly start to build your brand voice guidelines throughout the day. You may walk in with a good idea of what you want to document or you may have absolutely no idea. Either way, by the end of the workshop, we'll have the information we need to document your brand voice for you.
We'll collate it into a comprehensive, easy-to-reference brand voice manual
Once we have all your ideas documented, we'll craft the whole thing out in a brand voice manual that you can give to any copywriter and say - "This is how we speak. This is how you write for us." Your copywriter will LOVE you for it. It takes the guesswork out of writing for you and you'll instantly jump to the top of the list of favourite clients to work with.
We'll pretty it up with your brand visuals
We'll reference your existing brand identity guidelines to design your brand voice manual so that you can pair your brand voice guidelines with your brand identity guidelines as a complete set.
The result? A comprehensive, concise and easy-to-follow document that will help you keep your brand voice consistent in every piece of communication, and keep your copywriters happy!
Why Choose Proof Perfect for Brand Voice Creation
At Proof Perfect, we ensure your brand voice development leads to a consistent and impactful communication strategy that truly embodies your brand’s values and engages your audience effectively.
Expertise in Brand Development
We have years of experience in crafting compelling brand voices that resonate with target audiences and uphold brand integrity.
Customised Solutions
Each of our brand voice strategies is tailor-made to perfectly align with your business objectives, ensuring a unique and effective communication style.
Comprehensive Approach
We employ a method that includes in-depth analysis, and market research to build a brand voice that truly represents your brand.
High Client Satisfaction
We pride ourselves on a long track record of client satisfaction, supported by robust testimonials and a high rate of repeat business.
Support & Training
Beyond the initial development, we can offer ongoing support and training to help your business consistently apply its new brand voice across all communications.
Call us on 6012 3433 now and ask about our copy services.
I’ve worked with Ange for over 5 years now, and she’s delivered as much inspiration to me and the business as she has excellent creative and insightful copywriting. She leads a lovely team – working with them is efficient, smooth, proactive – everything an agency is supposed to be. Highly recommended!
Paul Emmerson
VP Brand Management
Frequently Asked Questions
1. Why is brand voice important for a business?
2. What are the key components of a brand voice?
Brand voice comprises tone, which dictates how you sound; style, which affects how you communicate your messages; and language, which involves the specific words and phrases we choose.
3. How do you approach the process of creating a brand voice?
We start by analysing your business goals, target audience, and core values to craft a brand voice that resonates with your customers and supports your business objectives.
4. Is there follow-up support after the brand voice is developed?
Yes, we offer a follow-up service to help implement the brand voice and make necessary adjustments based on audience reception and feedback.
Speak to experts from Proof Perfect today.
5. What tools can assist in developing and maintaining a brand voice?
We use a style guide to ensure your brand voice is consistently applied across all forms of content.
6. Can a brand voice evolve over time?
Absolutely, your brand voice evolves as your business grows, enters new markets, or as audience expectations shift. We manage this evolution through ongoing analysis and adjustments to keep your voice relevant and effective.
7. What are the steps involved in auditing an existing brand voice?
To audit an existing brand voice, we review all current content and assess consistency.
8. How do you gather the information necessary to create a brand voice?
We conduct workshops with you, review existing content, and analyse your target audience to gather the insights necessary for creating an effective brand voice.
9. Can the brand voice evolve over time?
Yes, your brand voice is designed to evolve in response to changes in the market, audience preferences, and your own brand evolution.
10. What can I expect from Proof Perfect’s brand voice creation services?
You can expect a comprehensive process from us that begins with understanding your brand's core values, target audience, and business objectives. We then create a voice that encapsulates these elements consistently in all communications.
Consult with us today.
Proof Perfect Pte Ltd
Parkview Square
600 North Bridge Rd
#10-01
Singapore 188778
Tel: 6012 3433
All rights reserved Proof Perfect Pte Ltd 2024