Secrets to finding your brand voice

Secrets to finding your brand voice

Getting your brand voice wrong is like talking to your friends the way you would your business associates: you’ll say the right things but something will feel staged. In an age when everyone’s trying to sell, customers have become wiser. They know when a brand is...
Content matters now more than ever

Content matters now more than ever

Content matters. This is something we’ve always known at Proof Perfect. But thanks to Google, now everyone else does too! What am I talking about? Let me take you back to the days before Google mattered. The days when I first set up my copywriting agency. The...
Why your business needs a content writer

Why your business needs a content writer

As a small or medium-sized business in Singapore, the concept of hiring a content writer might seem a wee bit frivolous. But the truth is, content matters. You need content to launch a business. Whether it’s a Facebook page, a basic LinkedIn profile or a full-blown...