by Ange Dove | | Content marketing, Personal brand
Getting your brand voice wrong is like talking to your friends the way you would your business associates: you’ll say the right things but something will feel staged. In an age when everyone’s trying to sell, customers have become wiser. They know when a brand is...
by Ange Dove | | Content marketing, Copywriter
Content is king. We know, we know – you’ve heard it a million times before. It’s easier said than put into practice, but then practice DOES make perfect, right? Regardless of the audience and purpose you’re writing for, there are plenty of ways you can create...
by Ange Dove | | Content marketing, Editing
We get asked this a lot. We also receive queries about how long you should spend editing and proofreading your finished product. While there’s no amount of time set in stone, you should never underestimate the importance of good editing. Accuracy can turn a good...
by Ange Dove | | Content marketing, Copywriter
With design dominating so much of the online world, it’s easy for content to end up in the back seat. The truth? However incredible your website looks, it won’t share enough about your services, nor will it appear in any Google searches, without content. Accepting you...
by Ange Dove | | Content marketing
Content matters. This is something we’ve always known at Proof Perfect. But thanks to Google, now everyone else does too! What am I talking about? Let me take you back to the days before Google mattered. The days when I first set up my copywriting agency. The...
by Ange Dove | | Content marketing, Email Marketing
Best Email Marketing Stats 2017 Did you know the number of email users worldwide is around 3.7 billion? A projected 269 billion emails are sent every day. That’s approximately 74 trillion emails a year. Who says email marketing is dead? Of course, the real...
by Ange Dove | | Content marketing
As a small or medium-sized business in Singapore, the concept of hiring a content writer might seem a wee bit frivolous. But the truth is, content matters. You need content to launch a business. Whether it’s a Facebook page, a basic LinkedIn profile or a full-blown...
by Ange Dove | | Content marketing, Marketing
Halloween has been and gone. Deepavali is done for the year. And that means one thing – it’s coming up to Christmas! It’s the perfect time of year for brands to plan and launch campaigns that tap into the Christmas spirit. And working your magic to inspire...
by Ange Dove | | Blogs, Content marketing, Copywriter, Email Marketing, Marketing
Using CTAs to boost conversions – the humble power of the call to action What does CTA stand for? No, not Chocolate Tastes Amazing or Channing Tatum’s Abs. CTA stands for call-to-action. It’s a force even more powerful than Channing Tatum holding a chocolate...
by Ange Dove | | Content marketing, Marketing
Why is a content marketing strategy so important? Well, as technology continues to evolve at a dizzying pace, interaction between individual customers and businesses is increasing. Gone are the days where you could get by with an ad in the newspaper. The way customers...
by Ange Dove | | Blogs, Content marketing, Copywriter, Marketing
So you want to create an infographic. We don’t blame you! It’s a fact that content with relevant images gets 94% more views than content without relevant images. But why is that? Well, our brains are wired to respond to images. We absorb information much quicker...
by Ange Dove | | Content marketing, Copywriter, Marketing
Content writers in Singapore face a myriad different challenges, and website content creation is one of them. Crafting good web content can be like spinning a real-life spider’s web. If a customer is on your site, they’ve either stumbled across you by accident, or...
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