by Ange Dove | | Content marketing, Copywriter
Content is king. We know, we know – you’ve heard it a million times before. It’s easier said than put into practice, but then practice DOES make perfect, right? Regardless of the audience and purpose you’re writing for, there are plenty of ways you can create...
by Ange Dove | | Content marketing, Copywriter
With design dominating so much of the online world, it’s easy for content to end up in the back seat. The truth? However incredible your website looks, it won’t share enough about your services, nor will it appear in any Google searches, without content. Accepting you...
by Ange Dove | | Copywriter
Hire a copywriter in Singapore? There are people that do that? Write your content for you? I never realised I could outsource that! We get that a lot. The good news is that, yes, you can hire out the time-consuming and, for most people, painful, task of writing...
by Ange Dove | | Copywriter, Email Marketing
Why is it so important to create the best email subject line? Well, did you know that 33% of email recipients open emails based on subject line alone? What are you doing to create attention-grabbing, irresistible email subject lines? If the answer is ‘not a whole lot,...
by Ange Dove | | Copywriter
Looking for a copywriter in Singapore? https://proofperfect.com.sg/wp-content/uploads/2017/12/giphy.mp4 We’ve heard many a lament that it’s difficult to find a good copywriter in Singapore. First off, let’s get the boasting out the way. We are the first...
by Ange Dove | | Copywriter, Marketing
Ange Dove is the founder and CEO at Proof Perfect. Without her, our humble little office filled with talented writers and designers from all over the world (plus one crazy cat) wouldn’t exist. Since Ange Dove founded Proof Perfect in 2003, the company has grown from...
by Ange Dove | | Blogs, Content marketing, Copywriter, Email Marketing, Marketing
Using CTAs to boost conversions – the humble power of the call to action What does CTA stand for? No, not Chocolate Tastes Amazing or Channing Tatum’s Abs. CTA stands for call-to-action. It’s a force even more powerful than Channing Tatum holding a chocolate...
by Ange Dove | | Copywriter, Email Marketing, Marketing
How to improve email open rates Email marketing is a cost-effective marketing method that offers an astonishing return on investment. Research last year suggested that every US dollar spent on email marketing offers an average return of $44. Wow. It’s no wonder...
by Ange Dove | | Blogs, Content marketing, Copywriter, Marketing
So you want to create an infographic. We don’t blame you! It’s a fact that content with relevant images gets 94% more views than content without relevant images. But why is that? Well, our brains are wired to respond to images. We absorb information much quicker...
by Ange Dove | | Content marketing, Copywriter, Marketing
Content writers in Singapore face a myriad different challenges, and website content creation is one of them. Crafting good web content can be like spinning a real-life spider’s web. If a customer is on your site, they’ve either stumbled across you by accident, or...
by Ange Dove | | Content marketing, Copywriter
via GIPHY We’re living in a digital age, where marketing content is more accessible than ever. Unfortunately, the flip side of that is content is more dispensable than ever. We want all of our customers to be like Alice, right? So hooked on what we’re offering that...
by Ange Dove | | Blogs, Copywriter, Marketing
via GIPHY So going into my blog! Business blogging? It is a truth universally acknowledged that business blogging is a crucial part of any marketing strategy. But why? We know that blogs provide a solid platform for the promotion of products, services or expertise....
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