Secrets to finding your brand voice

Secrets to finding your brand voice

Getting your brand voice wrong is like talking to your friends the way you would your business associates: you’ll say the right things but something will feel staged. In an age when everyone’s trying to sell, customers have become wiser. They know when a brand is...
Your brand’s tone of voice: why it matters

Your brand’s tone of voice: why it matters

Why is your brand tone of voice important? People say don’t judge a book by its cover. But unfortunately, that idiom just doesn’t apply in your business. Customers will judge your ‘book’ by its cover. They will make decisions about you based on first appearances. So...