by Ange Dove | | Content marketing, Personal brand
Getting your brand voice wrong is like talking to your friends the way you would your business associates: you’ll say the right things but something will feel staged. In an age when everyone’s trying to sell, customers have become wiser. They know when a brand is...
by Ange Dove | | Personal brand
The ultimate brand checklist for creative entrepreneurs 45% of a brand’s image can be attributed to what it says and how it says it. If you don’t have a brand, it doesn’t matter what you do next in your marketing plan. You’ll just fade into the background. Not...
by Ange Dove | | Personal brand
Why is your brand tone of voice important? People say don’t judge a book by its cover. But unfortunately, that idiom just doesn’t apply in your business. Customers will judge your ‘book’ by its cover. They will make decisions about you based on first appearances. So...
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