ABOUT

Proof Perfect

 

The first and longest-standing copywriting agency in Singapore

We were the first copywriting agency in Singapore. But we were also a happy accident!

Way, waaaay back in 2003, our founder, copywriter Ange Dove, planned to freelance from home while she looked after her kids.

But fortunately, her plan failed miserably! The demand for her services was so high that she needed to hire staff and rent an office. Her stay-at-home mum plans went swiftly down the drain.

And with that, happily, Proof Perfect was born.

As the longest-standing copywriting agency in Singapore, all this while we’ve been supporting large corporations in executing their marketing campaigns and have been helping small businesses save costs in marketing online.

We’d love to help you next!

OUR MANAGEMENT TEAM

ANGE DOVE

#Copy Warrior

Ask most of my clients about me and you’re most likely to hear the word “passion” a lot of the time – a passion for what I was born to do – write.

Well, that’s what I USED to think I did for a profession – write copy. I’m a copywriter after all and run Proof Perfect, Singapore’s the first and longest-standing copywriting agency. But it goes WAY beyond that.

I stand up for the copy I and my team write, going to battle, like the copy warrior I am, to protect it. In this way, I’m protecting my clients’ corporate reputation.

 

When I take on a project, I really CARE about the outcome – to the point of obsession. My sole focus is on protecting your corporate or brand reputation – so I’m a great person to have on your side. I’m willing to get tough in taking my stand if I think you’re doing yourself an injustice. It’s your reputation at stake. As your copywriter and marketing advisor, I see it as my OBLIGATION to give you copy that works. That’s where the Copy Warrior takes over and you REALLY want to listen to her!

So I’m always there to provide guidance and support, helping my clients become aware of what they don’t know and ensuring their business benefits from my sword (the pen – well the computer keyboard really!).

As a copywriter and mentor, I’ve helped many companies over the last 20 years to find their brand voice and have trained copywriters I employ to enhance their skills in writing copy that sells.

Business owners come to my group and private couching sessions for guidance on how to create and manage more powerful marketing campaigns and over time I’ve put that training into online training courses that you’ll be able to access soon through my online academy MarketSMART Learning Hub.

But I couldn’t do it without the support of my editorial team, expertly led by the amazing Faye Newton!

 

 

FAYE NEWTON

Head of Editorial

Hi there. I run the editorial team at Proof Perfect. It’s my role as Head Copywriter to make sure our copy is on point and on time.

I manage the project briefs, communicate these to our team of writers and editors and quality check the work before we send it to the client.

I’m known for my no nonsense approach, and my personal philosophy “just do it” aligns perfectly with Ange’s. That’s why we work so well together.

Before joining Proof Perfect in 2017, I headed a team of writers for an e-commerce online site in the UK. This is where I learned to be goal oriented, and how to write copy fast and lead a team that could do the same.

What’s important to me is that your project gets looked after and we get you crisp and accurate copy that perfectly expresses your message, your brand and your company.