by Ange Dove | | Business, Business branding
No matter what business you are running, great customer service built around a strong company brand culture should be a top priority. It only takes one off-brand encounter to push any customer sitting on the fence to take that leap of faith and take their business...
by Ange Dove | | Content marketing, Personal brand
Getting your brand voice wrong is like talking to your friends the way you would your business associates: you’ll say the right things but something will feel staged. In an age when everyone’s trying to sell, customers have become wiser. They know when a brand is...
by Ange Dove | | Content marketing, Copywriter
Content is king. We know, we know – you’ve heard it a million times before. It’s easier said than put into practice, but then practice DOES make perfect, right? Regardless of the audience and purpose you’re writing for, there are plenty of ways you can create...
by Ange Dove | | Content marketing, Editing
We get asked this a lot. We also receive queries about how long you should spend editing and proofreading your finished product. While there’s no amount of time set in stone, you should never underestimate the importance of good editing. Accuracy can turn a good...
by Ange Dove | | Content marketing, Copywriter
With design dominating so much of the online world, it’s easy for content to end up in the back seat. The truth? However incredible your website looks, it won’t share enough about your services, nor will it appear in any Google searches, without content. Accepting you...
by Ange Dove | | Personal brand
The ultimate brand checklist for creative entrepreneurs 45% of a brand’s image can be attributed to what it says and how it says it. If you don’t have a brand, it doesn’t matter what you do next in your marketing plan. You’ll just fade into the background. Not...
by Ange Dove | | Content marketing
Content matters. This is something we’ve always known at Proof Perfect. But thanks to Google, now everyone else does too! What am I talking about? Let me take you back to the days before Google mattered. The days when I first set up my copywriting agency. The...
by Ange Dove | | Content marketing, Email Marketing
Best Email Marketing Stats 2017 Did you know the number of email users worldwide is around 3.7 billion? A projected 269 billion emails are sent every day. That’s approximately 74 trillion emails a year. Who says email marketing is dead? Of course, the real...
by Ange Dove | | Copywriter
Hire a copywriter in Singapore? There are people that do that? Write your content for you? I never realised I could outsource that! We get that a lot. The good news is that, yes, you can hire out the time-consuming and, for most people, painful, task of writing...
by Ange Dove | | Email Marketing
Seeking a savvy business email marketing solution? Increase conversion rates with our email nurture campaigns Want to increase conversion rates and save yourself time? Our budget-friendly business email marketing solution is exactly what you’re looking for! If...
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