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Weak company brand culture – customers can ALWAYS go elsewhere
No matter what business you are running, great customer service built around a strong company brand culture should be a top priority.
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Secrets to finding your brand voice
Getting your brand voice wrong is like talking to your friends the way you would your business associates: you’ll say the right things but something will feel staged. In an age when everyone’s trying to sell, customers have become wiser. They know when a...
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5 easy ways to create better content (as told by a copywriter in Singapore)
Content is king. We know, we know - you’ve heard it a million times before. It’s easier said than put into practice, but then practice DOES make perfect, right? Regardless of the audience and purpose you’re writing for, there are plenty of ways you can...
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How important is it to hire a thesis editor in Singapore?
We get asked this a lot. We also receive queries about how long you should spend editing and proofreading your finished product. While there’s no amount of time set in stone, you should never underestimate the importance of good editing. Accuracy can turn...
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What could content creation in Singapore bring to your business?
With design dominating so much of the online world, it’s easy for content to end up in the back seat. The truth? However incredible your website looks, it won’t share enough about your services, nor will it appear in any Google searches, without content....
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The ultimate brand checklist for creative entrepreneurs
Are you doing enough to expose your brand to your target audience? Are you building trust through words? Without delving deeper into your brand and existing collateral, we can’t know for sure.Complete our brand checklist to find out!
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Content matters now more than ever
Without content, it’s hard to rank your pages on Google when you focus on one keyword per page. Create lots of educational content across many pages and optimising each for a relevant keyword becomes less of a challenge.
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The best email marketing statistics for 2017
Did you know the number of email users worldwide is around 3.7 billion? A projected 269 billion emails are sent every day. That’s approximately 74 trillion emails a year. Who says email marketing is dead?
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How to hire a copywriter in Singapore
Hire a professional copywriter in Singapore? There are people that do that? Write your content for you? I never realised I could outsource that! We get that a lot. Yes, you can hire out the time-consuming and painful, task …
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Starting Your Thesis? Discover Our Thesis Editing Services Singapore
Has your professor told you the content of your thesis is on track, but the structure needs improving? Or worst still, told you flat out that what you’ve produced so far isn’t going to get the grade you want?
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The difference between editing & proofreading
Reading your work before you publish it is essential. But if you want an editor to do it for you, do you know what service you’re looking for? editing, copy-editing and proofreading aren’t the same.
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Increase sales with email marketing campaigns
A well-planned email nurture campaign allows you to build trust with potential leads and nurture them over time until they are ready to buy from you. You can tailor each email to fit a stage in the purchase journey.
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How to create the best email subject lines + 10 examples
What are you doing to create the best attention-grabbing email subject line? If the answer is ‘not a whole lot’, we’ve created a handy list of points to help you. We’ve included 10 basic examples as well.
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Why your business needs a content writer
As a small or medium business, hiring a content writer might seem frivolous or an unnecessary expense. But here’s why you should consider outsourcing your content creation with a content writer in Singapore.
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Using emotions to build a strong marketing campaign
Working your magic on a potential customer’s emotions is the real secret to a strong marketing campaign. So consider this advise to tug on emotions and drive higher conversions.
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5 types of blog posts that increase traffic to your site
We know how hard it can be to commit to regular blog posts. It can be particularly hard to think up new and original content creation concepts, week after week. Here are 5 types of blog posts that increase traffic to your site!
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Struggling to find the perfect copywriter in Singapore?
Can you find a copywriter in Singapore cares about your business enough to do the research? Who knows how to spin something that is actually a little bit boring into something interesting and exciting for your customers?
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Your brand’s tone of voice: why it matters
Brand tone of voice is the way you communicate. It’s about the register, words, pace and style. It should inform all your marketing materials, including your website, blog, social media channels, email campaigns and more
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An interview with Ange Dove, founder of Proof Perfect
In honour of Women’s Entrepreneurship Day this 19 November, we sat down with Ange Dove to discuss how the company came to be, her own personal career mistakes and highlights, and what she’s most looking forward to for the future.
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Marketing to millennials: the secrets to success
By 2018, millennials will have the biggest spending power of any generation? In Singapore alone, Aon Hewitt estimates that there are around 1.2 million millennials, 22 per cent of the population.
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The power of the humble call to action
What does CTA stand for? No, not Chocolate Tastes Amazing or Channing Tatum’s Abs. But probably more powerful than Mr Tatum, CTA stands for call-to-action. Want to push customers down your sales funnel?
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Proof Purrfect gets a new team member: Meet Lexicon!
We are an office full of animal lovers, so when we read a study that suggested pets boost productivity in the office, we started thinking: would the office benefit if we got a cat? Or would it be a complete cat-astrophe?
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Inspiring primary students with our marketing advice
We love empowering potential businesswomen – that’s why our CEO Ange headed to a local primary school to impart some marketing insights to help students prepare for their school project.
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4 ways to improve email open rates
Not getting much response to your emails? You need to consider all of the best ways to engage your target audience if you want to improve email open rates, on desktop and mobile. As always, we’re here to help!
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5 key steps for a first-rate content marketing strategy
Why is a content marketing strategy so important? Well, as technology continues to evolve, interaction between individual customers and businesses is increasing.
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3 easy tools to create an infographic in minutes
Content with images gets 94% more views than content without images. Stuck on how to create one without a designer? Let us show you how to create an infographic for free without the need to outsource it.
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Content writers in Singapore are spinning the web
Planning your website creation and worrying about where to start? Content writers in Singapore can spin your web just right. Here’s the silky-smooth route to doing just that so readers stay on your site!
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Editors in Singapore – pursuing perfection
Exceptional editors in Singapore aren’t easy to find, but you want to make sure that your editor is the right one for you. What are the qualities and capabilities that you should you look for in an editor?
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The content conundrum: down the rabbit hole
We’re living in a digital age, where marketing content is more accessible than ever. Unfortunately, the flip side of that is content is more dispensable than ever. How do we use content like the White Rabbit?
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Business blogging: 5 key marketing benefits
Business blogging takes care and attention, and if the purpose isn’t clear, its message won’t be as effective. But there are definite benefits to a business having a blog. Here are 5 reasons why you should blog well.
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Why print marketing is still a priceless part of your campaign
On every bus and train, there are those who sit quietly, bucking the tablet trend with a good book. Pamphlets still overflow our mailboxes. Print marketing is still …
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Marketing overseas? Translation isn’t enough
When marketing a business overseas, you need to think about getting that message out to the local audience. But let’s face it – it’s hard enough to get a clear marketing message across in your OWN language!
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Noone like fishbones in their soup
Mechanical editing is comparable to the meticulous preparation of, say, a soup dish. It involves checking of punctuation, grammar, spelling, word breaks and a hundred other factors affecting consistency.
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A look back at copywriting for the year
Over the past year, we’ve had the opportunity to work with a huge range of clients on some really exciting projects. Now it’s officially 2017, it seems right to take a deep breath before we plunge into the New Year
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