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Content matters now more than ever

Without content, it’s hard to rank your pages on Google when you focus on one keyword per page. Create lots of educational content across many pages and optimising each for a relevant keyword becomes less of a challenge.

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How to hire a copywriter in Singapore

Hire a professional copywriter in Singapore? There are people that do that? Write your content for you? I never realised I could outsource that! We get that a lot. Yes, you can hire out the time-consuming and painful, task …

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Why your business needs a content writer

As a small or medium business, hiring a content writer might seem frivolous or an unnecessary expense. But here’s why you should consider outsourcing your content creation with a content writer in Singapore.

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Your brand’s tone of voice: why it matters

Brand tone of voice is the way you communicate. It’s about the register, words, pace and style. It should inform all your marketing materials, including your website, blog, social media channels, email campaigns and more

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The power of the humble call to action

What does CTA stand for? No, not Chocolate Tastes Amazing or Channing Tatum’s Abs. But probably more powerful than Mr Tatum, CTA stands for call-to-action. Want to push customers down your sales funnel?

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4 ways to improve email open rates

Not getting much response to your emails? You need to consider all of the best ways to engage your target audience if you want to improve email open rates, on desktop and mobile. As always, we’re here to help!

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The content conundrum: down the rabbit hole

We’re living in a digital age, where marketing content is more accessible than ever. Unfortunately, the flip side of that is content is more dispensable than ever. How do we use content like the White Rabbit?

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Business blogging: 5 key marketing benefits

Business blogging takes care and attention, and if the purpose isn’t clear, its message won’t be as effective. But there are definite benefits to a business having a blog. Here are 5 reasons why you should blog well.

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Noone like fishbones in their soup

Mechanical editing is comparable to the meticulous preparation of, say, a soup dish. It involves checking of punctuation, grammar, spelling, word breaks and a hundred other factors affecting consistency.

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A look back at copywriting for the year

Over the past year, we’ve had the opportunity to work with a huge range of clients on some really exciting projects. Now it’s officially 2017, it seems right to take a deep breath before we plunge into the New Year

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Ange Dove

About Ange Dove

Master copywriter and content marketer Ange Dove, AKA Your Business Transformation Fairy Godmother, founded Proof Perfect in 2003 to improve business communication and marketing, one business at a time.

Ange and her Proof Perfect team focus on providing compelling copy backed by powerful visuals to make clients’ content stand out both online and offline.

She is adept at planning strategies for her clients and using the best of today’s technologies to automate their marketing so they can Get Ready, Get Seen, Get Business.

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