Why your business needs a content writer

Why your business needs a content writer

As a small or medium-sized business in Singapore, the concept of hiring a content writer might seem a wee bit frivolous. But the truth is, content matters. You need content to launch a business. Whether it’s a Facebook page, a basic LinkedIn profile or a full-blown...
Your brand’s tone of voice: why it matters

Your brand’s tone of voice: why it matters

Why is your brand tone of voice important? People say don’t judge a book by its cover. But unfortunately, that idiom just doesn’t apply in your business. Customers will judge your ‘book’ by its cover. They will make decisions about you based on first appearances. So...
Marketing to millennials: the secrets to success

Marketing to millennials: the secrets to success

Marketing to millennials – You might be sick and tired of hearing about how important it is to market your business to the millennial generation. But did you know that by 2018, millennials will have the biggest spending power of any generation? In Singapore...