Project Date – October 2013
Client – Optiled

This is a quarterly newsletter for the LED industry. Conscious of operating in a “green” manner, the client had previously printed its newsletter on recycled wood-free paper. We were able to save the client costs on printing by recommending paper sourced from managed forests certified by FSC.

The outcome was a more vibrant, more professional newsletter as the ink was no longer absorbed by the paper, which created a dull matte effect. Being FSC-certified, the printer is free to use art card, which is cheaper and brings out more vibrant colours.