Project Date – December 2007
Client – Singtel


New Concept Newsletter

We were commissioned by Singtel to create a brand new newsletter for its new business division with the aim of engaging its SME clients and growing its email database.

The scope of work included:

  • Conceptualisation of template
  • Creation of bimonthly eDM
  • Design and layout of HTML pages
  • Copywriting/editing of content
  • Conversion to mobile friendly screens
  • Creation of condensed print version of the newsletter to capture database not yet converted to email
  • Management of distribution of enewsletter through software

The outcome of the newsletter distribution was the targeted increase in the email database, converting more of Singtel’s customers to online format.

Copywriting for Satellite Newsletter

We were also commissioned to write for an existing newsletter for Singtel’s satellite division. This involved listening to interview transcripts and writing the articles.