SALES ENABLEMENT COPYWRITING

Are you leaving the messaging for your sales decks, prospecting emails, battle cards and call scripts to your salespeople? While they are great at sales one to one, they shouldn't be wasting their time writing pitches in different forms. It's not their forte.

Our Chief Copywriter, Ange Dove, is an AWAI Verified Sales Enablement Copywriting Specialist

Let us build a sales enablement toolkit for you

"You've only got 30 seconds to make a first impression. In that time, your potential prospects need to know exactly what you do, who you do it for, and why it matters. If they're confused, the sale is lost before it even begins.


At Proof Perfect, we provide your sales team with a complete toolkit of templates — emails, sales decks, proposals, and battlecards — that ensures your message is crystal clear and compelling from the first contact to closing the deal."


A sales enablement toolkit is a set of pre-written templates that support your sales team in the sales process. We work with you for every product or service you provide and create the following components of your sales toolkit so that your sales team simply fill in the blanks for the correct templates at the right stage of the sales process workflow.

Cold-prospecting emails/messages

Writing a cold prospecting email isn't about selling or closing a deal. It's about building the start of the relationship and gaining interest to take the conversation further. That's difficult enough to do face to face, but in writing, it's an art form. If you get this right, it goes without saying that the chances of closing more sales down the line sky-rocket.

Follow-up emails/messages

There's also an art to following up so you don't become a pest but are seen as a valuable resource for your prospect's business. Avoid the common mistakes we see sales people make when trying to follow up on a ghost lead.

Elevator pitch

Your salespeople should be able to answer the dreaded "What do you do?"question in a heartbeat. We'll help you craft probably one of the most important pieces of communication needed in your business so that people actually understand what you do.

Battle cards

Your sales people need to have at hand templates for descriptions of the core features and benefits of the products and services you provide. Along with these, they need to be able to address common objections in a way that won't alienate the prospect but rather take them one step closer to closing the deal. This is a part of your sales toolkit we call battle cards. Most sales are lost because these aren't documented at all or aren't crafted powerfully.

Call scripts

No one likes to receive a cold call with the speaker obviously reading from a script. That's not what we recommend here. Instead, this part of your toolkit is designed to carefully navigate your salespeople through each stage of the sales conversation. It guides your sales team through how to start and end a conversation and what to say in a multitude of "if/then that" scenarios. It's not a word-for-word script. Your sales teams need to engage in authentic, two-way conversations with the prospect.

Sales deck

This tool is the one where we see the most sins committed. We'll help you craft out and design a compelling deck that will serve as a springboard to a conversation with your prospect that leads to the discovery process that reveals their inner needs, pains and wants. It weighs more on what you can do for the customer. It's not about you.

Sales proposals

Now that your prospects are interested in your deck, it's time to send them a proposal. This shouldn't just be a pricing form. It's a golden opportunity to present your value proposition in a single document that outlines why you are the only logical choice. And this is important because this is the stage where the decision maker may be learning about you for the first time.

Call us on 6012 3433 now and ask about our copy services.

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