The money is in your list. Nurture it.
While part of your marketing strategy will focus on attracting and capturing new leads, don’t forget to nurture the existing leads and customers you already have by email marketing. Email marketing is the most effective way to engage your growing database of contacts – or your list.
The money is in your list.
Some businesses get discouraged with email marketing when faced with what they perceive as low response rates. They give up after a few tries because they don’t know the Rule of Seven.
Research has shown that a customer needs to see or hear your marketing message at least seven times before they take action.
So just because a potential client hasn’t replied doesn’t mean that they’re not interested. Simply put, it’s a numbers game. When you happen to land in their inbox when they have the need, they’ll bite. And if you send emails regularly, you’ll be top of mind when they eventually do need your services.
We’ll help you strategise targeted offers to different market segments within your list for a more personalised campaign that will result in better opening and clickthrough rates.
Leave it to us to write, design and HTML code your email marketing messages so that all you need to do is send them out and respond to the resulting enquiries.
We are offering you a free marketing analysis. Just share with us what you are currently doing to market your business.
We will review what you send us, and we’ll see where to take it from there for you. Looking forward getting you out there.