Over the past year, we’ve had the opportunity to work with a huge range of clients on some really exciting projects. Now it’s officially 2017, it seems right to take a deep breath before we plunge into the New Year by reflecting on some of our achievements and sharing with you a snippet of the services we provide.
If you’ve always wondered what a day in the life of a content agency is like, our 2016 year in review might give you a bit of an insight. Hint: It’s very diverse, sometimes stressful, but always rewarding.
We were lucky enough to take on loads of different projects in the education industry last year. We created the brand voice and website content for one of Singapore’s leading international schools, for starters, and we also worked closely with several institutes of higher education. One ongoing project saw us regularly attend glamorous events to interview alumni and staff for a monthly newsletter. Another saw us beavering away on prospectuses, brochures and an annual report for a polytechnic. In yet another we created ginormous banners for a local academy to display around campus, incorporating glowing testimonials from current students and graduates.
Over the course of the year, we also created hundreds of social media posts for a prominent music school that teaches contemporary music to kids and teenagers in Singapore. Rock on!
For leisure, we took lots of naps and tea breaks. Just kidding. We designed a new website from scratch for a high-tech golfing app, which lets customers instantly book a round of golf at nearby golf courses. The mobile-friendly site featured a bright, bold design, easy-to-use navigation tools and a scrolling function.
We also worked closely with several restaurant and fast food chains, one of which is particularly famous for its deliciously crispy chicken, to design responsive websites that work equally well on desktop and mobile.
In 2016, some of the world’s leading hospitality brands approached us to help them create new brand identity guidelines, promotional material templates and operations manuals in alignment with their recent rebranding projects. These were then rolled out across multiple hotel chains in Asia Pacific. We also wrote quirky website content for a couple of boutique hotels hidden in the centre of the city.
Working with discretion and meticulous care, we offered our services to several multi-national financial institutions from across the world in 2016. For one such high-profile institution, we edited the year’s award submissions. We also designed a monthly asset investment magazine for a leading commercial bank in Singapore, plus designed and wrote copy for a fund management company operating across Southeast Asia.
Branding was big for businesses in 2016. We worked closely with several corporations on brand relaunches and the creation of new brand voices, including a leading corporate solutions provider, several hotel chains and a domestic cleaning company.
A couple of years ago, we established a brand voice and created new website content for a professional private investigation firm in Singapore. After their recent rebrand, they trusted us once again to create new content for them. We’re always super excited to welcome back happy customers!
We were also hard at work creating blogs for a recruitment company, writing and designing an annual report for an environmentally friendly power producer and launching a personal brand for a high-profile lawyer in Malaysia, amongst other things.
We are proud to have worked closely with several companies on projects with a cause this year, including the creation of a responsive website for a global community programme that seeks to prevent blindness in countries all over the world. We also wrote new website content for an inclusive agency in Singapore that is dedicated to enabling people with disabilities.
After designing a website for Breast Reconstruction Awareness Singapore (BRAS), we agreed to sponsor their promotion at the YOLO Run 2016. At the pre-race collection event, we sponsored a BRAS-branded photo booth for runners to take their picture and share their dedication to the BRAS cause. These photos were shared on Facebook to further spread the word.
In the health and beauty sector, we worked with several companies as they underwent rebrands. We were tasked with creating new brand voices and writing copy and website content to suit their new styles, with projects including a ladies’ shapewear brand, a leading bird’s nest retailer and an artisan tailoring service for men. In addition, we edited content for an international medical care corporation and created print brochures for an aesthetic clinic offering luxury beauty treatments.
We might be sat in an office all day, but it’s nice to dream of sandy white shores and crystal-clear seas now and again… which is exactly what we did while working on copy and design projects for some of Singapore’s leading travel companies last year. As well as writing a monthly newsletter for a travel agents’ association, we designed banners and advertisements for a cruise company and a website for an international lifestyle membership club in Asia.
Ah, technology. It’s so hard to keep up with, isn’t it? Maybe that’s why so many technology companies look to us to create newsletters for them these days. From copy to design, we created numerous issues of tech-related newsletters, both print and online, for automotive, telecommunications and IT companies in Singapore.
We also created product brochures for an automation solutions company (fancy), several case studies for one of the world’s leading manufacturers in home appliances, and a new website for one of the latest maritime inventions.