Getting your brand voice wrong is like talking to your friends the way you would your business associates: you’ll say the right things but something will feel staged. In an age when everyone’s trying to sell, customers have become wiser. They know when a brand is being authentic, and if they don’t feel a connection, they won’t buy. As a leading content marketing agency in Singapore, here’s what we’d recommend for fine-tuning your all-important voice:
A huge benefit of working for a content marketing agency in Singapore is that we have seen it all – including the brands who have failed. Often it’s because they haven’t given enough thought to how their demographic wants to be spoken to. Do your audience need inspiring business language to feel motivated and achieve results? Or would a chatty tone with informal language affirm their relationship with you?
Ensure your tone is emotive enough to make your audience feel something. As a leading content marketing agency in Singapore, we know the types of words and statements that resonate with our audience. Whether you intend to inspire, educate or entertain, you should define how you want your readers to feel – then gear towards it. They’ll be much more likely to share, follow and tell their friends if you get the tone right.
Create a test group. Send your content to friends or family who fit the bill of your demographic and see how the tone sits with them. Don’t be shy of creating more content than necessary. At our content marketing agency in Singapore, we’ve been known to create multiple briefs and pick the one that fits best. Switch between them until you find the perfect balance!
Are you doing these things already? Would hiring a content marketing agency in Singapore make developing your voice easier? Give us a call and we can find out.
When it comes to content creation in Singapore, give us a try ...